Business plan to assess the viability in the micro-business sector of vehicle spare parts

Business plan to assess the viability in the micro-business sector of vehicle spare parts

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ABSTRACT The objective of this research was to create a business ALOE VERA plan to market spare parts for the automotive park in the Gualaceo canton.The methodology applied in this study was a descriptive investigation with a mixed-methods approach in addition to the deductive-inductive method.As a result of this research, the main competitors, type of vehicles that exist in the canton and the low satisfaction of consumers were determined, making a scheme that, when analyzing their factors, gives us positive results and allows us to visualize and take advantage of the business opportunity.The business plan is a tool of great LED Light Gift Bag importance since it allows planning the creation of companies with the purpose of developing the business in the most efficient possible way.